Topical Gifting: The Relevance of Bottled Bird’s Nest as a Gift of Self-Care | The Purest Co (SG)

Topical Gifting: The Relevance of Bottled Bird’s Nest as a Gift of Self-Care

In keeping with the current cultural emphasis on self-care and health-conscious consumption, and the consequent escalating demand for wellness products, there is perhaps no more relevant gift for your loved ones than bird’s nest, a superfood that is gaining increasing traction.


In particular, bottled ready-to-drink bird’s nest emerges at the forefront of the gifting market because it epitomizes stress-free indulgence and therefore speaks to the related consumer demand for labour-saving products of convenience.


But perhaps most importantly, the sheer versatility and well-rounded functionality of the product make it a sensible, non-risky choice for gifting that also communicates the giver’s thoughtful consideration for the recipient’s well-being. So if you’re ever at a loss for what to buy for that family member or friend who seems to have everything, read on.


Health Benefits:

The special nutritional properties of bird’s nest render it a highly versatile product that can satisfy a wide variety of lifestyle needs. To name a few features, its wealth of essential amino acids makes it suitable for pregnant women, and its high epidermal growth factor (which boosts collagen production and tissue repair) makes it a staple for growing children and skincare junkies in search of the Fountain of Youth.

More topically, the abundance of immunity-boosting glycoproteins found in bird’s nest makes it relevant to pandemic-related (or, more generally, age-related) anxieties and the greater demand for supplements to fortify one’s immune system. More information on the well-documented benefits of consuming bird’s nest can be found here.


Hassle-Free Convenience:

As a precious commodity, raw bird’s nest is prepared in a labour-intensive and time-consuming process that involves hand-cleaning it, soaking it overnight, and double-boiling the bird’s nest to refine its texture, not to mention preparing such accompanying ingredients as wolfberries and ginseng.

It is common for today’s overwhelmed consumer facing the multiple stressors of modern life to lack the necessary bandwidth to regularly undertake this painstaking task. So if your loved ones are eager to incorporate bird’s nest into their diet but are apprehensive about the daunting preparation process, let us do the hard work instead.


Here’s the thing. We are health-conscious for a reason: we are aware of our mortality, of our limited lifespan. Time, in other words, is an even more precious commodity than bird’s nest. What better gift, then, to assuage both anxieties about time and personal health than a nourishing, ready-to-drink bottle of bird’s nest? It represents a form of transcendence, an elevation of our usual mode of being.


Why Purest Nest is Superior

So you have decided to pamper someone with the gift of bottled bird’s nest, but now you have to decide which brand to patronize. Several features distinguish Purest Nest from its competitors.


Transparency

Accountability matters. In an era in which businesses exploit and profit from consumer ignorance, one of Purest Nest’s USPs is the transparency of its sources, formulations, and ingredients. The well-informed consumer can ingest our products with the peace of mind that no additives are used and the raw ingredient quality is of the highest standard.


Unadulterated Content:

Related to transparency is another of Purest Nest’s USPs: the highly concentrated formulation of our bottled bird’s nest. Rather than obscuring the actual amount of bird’s nest contained in each bottle, Purest Nest is precise about the quantity: 9 grams (dry weight) per bottle. Superficially, the $52.50 price of one bottle might seem high, but when you actually do the math, this means that you’re paying only $5.83 per gram, which makes it more worthwhile and cost-effective than other brands (more information on price comparisons can be found here). Apart from its affordability, this high concentration also makes for efficient consumption on a daily basis.



Variety:

Purest Nest offers a wide selection of flavours—from Collagen & Pearl to American Ginseng—so you can tailor your gift according to the recipient’s palate. There is also a sugar-free option for those wanting to limit their sugar intake. Those who are unable to decide may opt for a box of four signature flavours ($209): the original Classic Rock Sugar, Pandan & Wolfberries, American Ginseng with Rock Sugar, and European Rose with Rock Sugar. We also offer more affordable gift sets ($79) containing six mini bottles.


Sustainability:

Consumption trends point to an increasing preference for cruelty-free and sustainably sourced products. The ethically-minded consumer will be glad to know that Purest Nest practices only the sustainable harvesting of abandoned nests from specialized swiftlet houses, so the recipient of your gift can consume our product with a clear conscience.


Our line of bottled bird’s nest, then, is suitable for a wide variety of demographics: the young, the not-so-young, the pregnant, the eco-conscious, the diabetic-conscious, the health- and beauty-conscious—the list goes on. On a more micro level, our well-rounded array of flavours caters to different taste buds. So if you’re looking to reduce the stress of the gift-giving process and that of your loved ones, look no further.